October Club Meeting: Ben Serotta on the role of form, function, fit and fabrication!
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October Club Meeting: Ben Serotta on the role of form, function, fit and fabrication!
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<p dir="ltr" style="text-align: center;"> </p> <p dir="ltr" style="text-align: center;"><img alt="" src="/sites/default/files/Ben%20Serotta.png" style="width: 612px; height: 260px;"></p> <div><span style="font-size:16px;"><span style="font-family:verdana,geneva,sans-serif;"><strong style="font-size: 14px;">Event</strong>: Monthly Club Meeting, Sponsored by Santini. </span></span></div> <div><span style="font-size:16px;"><span style="font-family:verdana,geneva,sans-serif;"><strong>Date</strong>: Tuesday, October 9th, 2018</span></span></div> <div><span style="font-size:16px;"><span style="font-family:verdana,geneva,sans-serif;"><strong>Location</strong>: Connolly’s Bar & Restaurant, 121 West 45th St. (3rd fl.) (bet. 6th Ave. & Broadway)</span></span></div> <div dir="ltr"> </div> <div dir="ltr"><span style="font-size:16px;"><span style="font-family:verdana,geneva,sans-serif;"><strong>Schedule</strong>:</span></span></div> <div><span style="font-size:16px;"><span style="font-family:verdana,geneva,sans-serif;">6:00PM - dine, drink and schmooze<br> 7:00PM – program<br> <span style="line-height: 1.5em;">8:15PM - raffle</span></span></span></div> <div> </div> <div><span style="font-size:16px;"><span style="font-family:verdana,geneva,sans-serif;"><strong>Program:</strong> Ben Serotta </span>on the role of form, function, fit and fabrication! <span style="font-family: verdana, geneva, sans-serif;"> </span></span></div> <div> </div> <div> </div> <div> </div> <div style="text-align: center;"><strong><span style="font-family: verdana, geneva, sans-serif; font-size: 16px; -webkit-text-stroke-color: rgb(0, 0, 0); -webkit-text-stroke-width: initial;">Sponsored By:</span></strong></div> <div style="text-align: center;"> </div> <div style="text-align: center;"><img alt="" src="/sites/default/files/SMS%20square.jpg" style="width: 100px; height: 103px;"></div> <div style="text-align: center;"> </div> <div style="text-align: center;"> </div> <div> <div style="padding: 20px; border-width: 0px; border-style: solid; border-color: black; text-align: center; background-color: rgb(215, 217, 219);"> <h2 dir="ltr"><strong style="font-size: 14px;">Biography </strong></h2> <h2 dir="ltr"> </h2> <div dir="ltr"> <p style="margin-bottom: 5px; font-stretch: normal; font-size: 16px; line-height: normal; font-family: "Times New Roman"; -webkit-text-stroke-width: initial; -webkit-text-stroke-color: rgb(0, 0, 0);"><span style="font-kerning: none">Ben Serotta</span></p> <p style="margin-bottom: 5px; font-stretch: normal; font-size: 16px; line-height: normal; font-family: "Times New Roman"; -webkit-text-stroke-width: initial; -webkit-text-stroke-color: rgb(0, 0, 0); text-align: left;"><span style="-webkit-text-stroke-width: initial; font-size: 14px;">Ben Serotta has been designing and building bicycles for more than forty years and is most known for his bespoke competition bicycles which had found their way under Olympic athletes as early as 1976. Indeed, Serotta bicycles bore witness to America’s rise as a modern cycling power and have been raced to victory in National, European and World Championship titles in road, time-trial, track, mountain and triathlon events. </span></p> <p style="margin-bottom: 5px; font-stretch: normal; line-height: normal; font-family: "Times New Roman"; -webkit-text-stroke-width: initial; -webkit-text-stroke-color: rgb(0, 0, 0); text-align: left;"><span style="font-kerning: none">Ever driven to raise performance standards, Serotta has worked directly with hundreds of elite athletes and in the process developed his individual-centric approach to the human/machine interface. With a dual process of a radically changed approach to bicycle fitting methodology coupled with personalized engineering and manufacturing techniques, Serotta’s process represented and over-all a paradigm shift in how the bicycle industry approached matching a bike with a cyclist. </span></p> <p style="margin-bottom: 5px; font-stretch: normal; line-height: normal; font-family: "Times New Roman"; -webkit-text-stroke-width: initial; -webkit-text-stroke-color: rgb(0, 0, 0); text-align: left;"><span style="font-kerning: none"> Across the decades, Serotta has gained design and manufacturing experience with all five major materials utilized in cycling- steel, aluminum, titanium, composites and plastics as well as the manufacturing methods used from traditional use of gas torches and hand files to advanced welding techniques, molding, CNC processing and 3D/additive manufacturing.</span></p> <p style="margin-bottom: 5px; font-stretch: normal; line-height: normal; font-family: "Times New Roman"; -webkit-text-stroke-width: initial; -webkit-text-stroke-color: rgb(0, 0, 0); text-align: left;"><span style="font-kerning: none"> By 1998, Serotta launched a hands-on teaching program for bicycle fitting, which later became known as SICI (Serotta International Cycling Institute) whose programs have provided the foundational practices upon which more than a dozen other ‘fit schools’ are patterned. </span></p> <p style="margin-bottom: 5px; font-stretch: normal; line-height: normal; font-family: "Times New Roman"; -webkit-text-stroke-width: initial; -webkit-text-stroke-color: rgb(0, 0, 0); text-align: left;"><span style="font-kerning: none">Today, Serotta’s current business, Serotta Design Studio, oversees two ‘house’ road bike product lines- Duetti and aModoMio as well as providing design and manufacturing services to companies on a broad range of products from one-off custom, to mass production of stock bikes and public use bike share systems, including electric assist cargo bicycle</span></p> <div> </div> </div> </div> </div> <div style="text-align: center;"> <p style="text-align: left;"> </p> <p style="text-align: left;"><strong style="font-family: verdana, geneva, sans-serif; font-size: 16px;">Raffle prizes sponsored by Santini:</strong></p> <div style="margin-bottom: 5px; font-stretch: normal; line-height: normal; font-family: "Times New Roman"; color: rgb(75, 77, 77); -webkit-text-stroke-width: initial; -webkit-text-stroke-color: rgb(75, 77, 77); text-align: left;"><span style="font-kerning: none">- Pedal Consumption kit.</span></div> <div style="margin-bottom: 5px; font-stretch: normal; line-height: normal; font-family: "Times New Roman"; color: rgb(0, 0, 255); -webkit-text-stroke-width: initial; -webkit-text-stroke-color: rgb(0, 0, 255); text-align: left;"><span style="-webkit-font-kerning: none; color: rgb(75, 77, 77); -webkit-text-stroke-color: rgb(75, 77, 77);">- UCI socks (8 pairs total; 4 black and 4 white, all in XL/XXL).</span></div> <div style="margin-bottom: 5px; font-stretch: normal; line-height: normal; font-family: "Times New Roman"; color: rgb(0, 0, 255); -webkit-text-stroke-width: initial; -webkit-text-stroke-color: rgb(0, 0, 255); text-align: left;"><span style="color: rgb(75, 77, 77); -webkit-text-stroke-color: rgb(75, 77, 77); -webkit-text-stroke-width: initial;">- 4 Team Santini socks.</span></div> <div style="margin-bottom: 5px; font-stretch: normal; line-height: normal; font-family: "Times New Roman"; color: rgb(0, 0, 255); -webkit-text-stroke-width: initial; -webkit-text-stroke-color: rgb(0, 0, 255); text-align: left;"><span style="-webkit-font-kerning: none; color: rgb(75, 77, 77); -webkit-text-stroke-color: rgb(75, 77, 77);">- 10 UCI caps.</span></div> <div style="text-align: left;"> </div> </div> <div style="padding: 20px; border: 0px solid black; text-align: center; background-color: rgb(215, 217, 219);"> <h2 dir="ltr"><strong>Connolly’s/NYCC Beer Happy Hour</strong></h2> <p>Connolly’s/NYCC Beer Happy Hour will include the following beers for the entire duration of our meeting (6:00 - 9:00 PM) and will be available for purchase at the discounted price of <strong>$6.00 </strong>:</p> <p dir="ltr"><strong>Bass Ale · Sam Adams · Connolly’s Red or Wheat · <span style="line-height: 1.5em;">Yuengling</span></strong></p> </div> <p> </p>
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<p dir="ltr" style="text-align: center;"> </p> <p dir="ltr" style="text-align: center;"><img alt="" src="/sites/default/files/Ben%20Serotta.png" style="width: 612px; height: 260px;"></p> <div><span style="font-size:16px;"><span style="font-family:verdana,geneva,sans-serif;"><strong style="font-size: 14px;">Event</strong>: Monthly Club Meeting, Sponsored by Santini. </span></span></div> <div><span style="font-size:16px;"><span style="font-family:verdana,geneva,sans-serif;"><strong>Date</strong>: Tuesday, October 9th, 2018</span></span></div> <div><span style="font-size:16px;"><span style="font-family:verdana,geneva,sans-serif;"><strong>Location</strong>: Connolly’s Bar & Restaurant, 121 West 45th St. (3rd fl.) (bet. 6th Ave. & Broadway)</span></span></div> <div dir="ltr"> </div> <div dir="ltr"><span style="font-size:16px;"><span style="font-family:verdana,geneva,sans-serif;"><strong>Schedule</strong>:</span></span></div> <div><span style="font-size:16px;"><span style="font-family:verdana,geneva,sans-serif;">6:00PM - dine, drink and schmooze<br><br /> 7:00PM – program<br><br /> <span style="line-height: 1.5em;">8:15PM - raffle</span></span></span></div> <div> </div> <div><span style="font-size:16px;"><span style="font-family:verdana,geneva,sans-serif;"><strong>Program:</strong> Ben Serotta </span>on the role of form, function, fit and fabrication! <span style="font-family: verdana, geneva, sans-serif;"> </span></span></div> <div> </div> <div> </div> <div> </div> <div style="text-align: center;"><strong><span style="font-family: verdana, geneva, sans-serif; font-size: 16px; -webkit-text-stroke-color: rgb(0, 0, 0); -webkit-text-stroke-width: initial;">Sponsored By:</span></strong></div> <div style="text-align: center;"> </div> <div style="text-align: center;"><img alt="" src="/sites/default/files/SMS%20square.jpg" style="width: 100px; height: 103px;"></div> <div style="text-align: center;"> </div> <div style="text-align: center;"> </div> <div> <div style="padding: 20px; border-width: 0px; border-style: solid; border-color: black; text-align: center; background-color: rgb(215, 217, 219);"> <h2 dir="ltr"><strong style="font-size: 14px;">Biography </strong></h2> <h2 dir="ltr"> </h2> <div dir="ltr"> <p style="margin-bottom: 5px; font-stretch: normal; font-size: 16px; line-height: normal; font-family: "Times New Roman"; -webkit-text-stroke-width: initial; -webkit-text-stroke-color: rgb(0, 0, 0);"><span style="font-kerning: none">Ben Serotta</span></p> <p style="margin-bottom: 5px; font-stretch: normal; font-size: 16px; line-height: normal; font-family: "Times New Roman"; -webkit-text-stroke-width: initial; -webkit-text-stroke-color: rgb(0, 0, 0); text-align: left;"><span style="-webkit-text-stroke-width: initial; font-size: 14px;">Ben Serotta has been designing and building bicycles for more than forty years and is most known for his bespoke competition bicycles which had found their way under Olympic athletes as early as 1976. Indeed, Serotta bicycles bore witness to America’s rise as a modern cycling power and have been raced to victory in National, European and World Championship titles in road, time-trial, track, mountain and triathlon events. </span></p> <p style="margin-bottom: 5px; font-stretch: normal; line-height: normal; font-family: "Times New Roman"; -webkit-text-stroke-width: initial; -webkit-text-stroke-color: rgb(0, 0, 0); text-align: left;"><span style="font-kerning: none">Ever driven to raise performance standards, Serotta has worked directly with hundreds of elite athletes and in the process developed his individual-centric approach to the human/machine interface. With a dual process of a radically changed approach to bicycle fitting methodology coupled with personalized engineering and manufacturing techniques, Serotta’s process represented and over-all a paradigm shift in how the bicycle industry approached matching a bike with a cyclist. </span></p> <p style="margin-bottom: 5px; font-stretch: normal; line-height: normal; font-family: "Times New Roman"; -webkit-text-stroke-width: initial; -webkit-text-stroke-color: rgb(0, 0, 0); text-align: left;"><span style="font-kerning: none"> Across the decades, Serotta has gained design and manufacturing experience with all five major materials utilized in cycling- steel, aluminum, titanium, composites and plastics as well as the manufacturing methods used from traditional use of gas torches and hand files to advanced welding techniques, molding, CNC processing and 3D/additive manufacturing.</span></p> <p style="margin-bottom: 5px; font-stretch: normal; line-height: normal; font-family: "Times New Roman"; -webkit-text-stroke-width: initial; -webkit-text-stroke-color: rgb(0, 0, 0); text-align: left;"><span style="font-kerning: none"> By 1998, Serotta launched a hands-on teaching program for bicycle fitting, which later became known as SICI (Serotta International Cycling Institute) whose programs have provided the foundational practices upon which more than a dozen other ‘fit schools’ are patterned. </span></p> <p style="margin-bottom: 5px; font-stretch: normal; line-height: normal; font-family: "Times New Roman"; -webkit-text-stroke-width: initial; -webkit-text-stroke-color: rgb(0, 0, 0); text-align: left;"><span style="font-kerning: none">Today, Serotta’s current business, Serotta Design Studio, oversees two ‘house’ road bike product lines- Duetti and aModoMio as well as providing design and manufacturing services to companies on a broad range of products from one-off custom, to mass production of stock bikes and public use bike share systems, including electric assist cargo bicycle</span></p> <div> </div> </div> </div> </div> <div style="text-align: center;"> <p style="text-align: left;"> </p> <p style="text-align: left;"><strong style="font-family: verdana, geneva, sans-serif; font-size: 16px;">Raffle prizes sponsored by Santini:</strong></p> <div style="margin-bottom: 5px; font-stretch: normal; line-height: normal; font-family: "Times New Roman"; color: rgb(75, 77, 77); -webkit-text-stroke-width: initial; -webkit-text-stroke-color: rgb(75, 77, 77); text-align: left;"><span style="font-kerning: none">- Pedal Consumption kit.</span></div> <div style="margin-bottom: 5px; font-stretch: normal; line-height: normal; font-family: "Times New Roman"; color: rgb(0, 0, 255); -webkit-text-stroke-width: initial; -webkit-text-stroke-color: rgb(0, 0, 255); text-align: left;"><span style="-webkit-font-kerning: none; color: rgb(75, 77, 77); -webkit-text-stroke-color: rgb(75, 77, 77);">- UCI socks (8 pairs total; 4 black and 4 white, all in XL/XXL).</span></div> <div style="margin-bottom: 5px; font-stretch: normal; line-height: normal; font-family: "Times New Roman"; color: rgb(0, 0, 255); -webkit-text-stroke-width: initial; -webkit-text-stroke-color: rgb(0, 0, 255); text-align: left;"><span style="color: rgb(75, 77, 77); -webkit-text-stroke-color: rgb(75, 77, 77); -webkit-text-stroke-width: initial;">- 4 Team Santini socks.</span></div> <div style="margin-bottom: 5px; font-stretch: normal; line-height: normal; font-family: "Times New Roman"; color: rgb(0, 0, 255); -webkit-text-stroke-width: initial; -webkit-text-stroke-color: rgb(0, 0, 255); text-align: left;"><span style="-webkit-font-kerning: none; color: rgb(75, 77, 77); -webkit-text-stroke-color: rgb(75, 77, 77);">- 10 UCI caps.</span></div> <div style="text-align: left;"> </div> </div> <div style="padding: 20px; border: 0px solid black; text-align: center; background-color: rgb(215, 217, 219);"> <h2 dir="ltr"><strong>Connolly’s/NYCC Beer Happy Hour</strong></h2> <p>Connolly’s/NYCC Beer Happy Hour will include the following beers for the entire duration of our meeting (6:00 - 9:00 PM) and will be available for purchase at the discounted price of <strong>$6.00 </strong>:</p> <p dir="ltr"><strong>Bass Ale · Sam Adams · Connolly’s Red or Wheat · <span style="line-height: 1.5em;">Yuengling</span></strong></p> </div> <p> </p>
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